Building a modern vision for Cartier with its storied heritage
President and CEO Cyrille Vigneron touches on how the Maison stays abreast of the times, how artificial intelligence is used and more, in a candid closed-door roundtable interview on the sidelines of Watches and Wonders Geneva
[GENEVA] Often heralded as the “jeweller of kings and king of jewellers”, Cartier stands at a unique crossroads of heritage and innovation. With the likes of its iconic Tank and Santos watches, the Maison is renowned for its exquisite design language and cemented its place as a paragon of luxury.
President and CEO Cyrille Vigneron, who has been at the helm since 2016, underscores this duality in the brand’s approach. “Cartier is obsessed with design,” the 63-year-old says, in a candid closed-door roundtable interview during Watches and Wonders 2024 in Geneva.
Those words are a testament to the brand’s unwavering commitment to aesthetics and has helped the Maison to prosper under Vigneron with Cartier second only to leader Rolex in market share.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Copyright SPH Media. All rights reserved.
