Diamonds are a watch’s best friend

TAG Heuer continues its foray into the luxury watch segment with new innovations in laboratory-grown diamonds. Its latest efforts, coming only a year after launching a chronograph tourbillon watch decked with lab-grown diamonds, have produced two more models – this time with diamonds in creative shapes and colours, an industry first. 

The launch of these watches is timely as TAG Heuer celebrates the 60th anniversary of the Carrera this year, so it’s only fitting that its iconic flagship collection was chosen to showcase its commitment to innovation.

Like the first model, the new 44mm TAG Heuer Carrera Plasma Diamant d’Avant-Grade is also a chronograph tourbillon, but it’s not just a display of lab-grown diamonds. Thanks to TAG Heuer’s expertise in chemical vapour deposition (CVD) technology, the diamonds also come in various imaginative shapes – all set on the case, bezel and bracelet which are made of sleek black sand-blasted anodised aluminium.