Flying high with Bell & Ross
After 30 years, the watchmaker wants to go upmarket to keep the brand growing
CARLOS Rosillo is friendly with the Malaysian royal family, but it isn’t clear if that’s why he chose to officially open his new watch boutique in Kuala Lumpur in end-January, on the day the new Malaysian king ascended the throne.
That morning, as the king was crowned – in keeping with the tradition of having a monarch as the head of state – the Bell & Ross co-founder was holding court with the media.
And the continuation of the French watch brand was very much on his mind. He spoke to the journalists of Bell & Ross’ “elevation”, a theme repeated that evening in his dinner speech to guests, which included a Malaysian princess.
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