Hublot brings the World Cup experience to Singapore at pop-up exhibition
WORLD Cup fans fret not that you’re in Singapore and not Qatar because Hublot brings the spirit of the tournament to its pop-up exhibition at VivoCity.
The Swiss luxury watch brand is no stranger to the game – it is the first high end timepiece brand to enter the world of football through partnerships with Federations, competitions, players past and present, head coaches and referees.
True to the spirit of the game and to reinforce Hublot’s status as the official timekeeper of the Fifa World Cup 2022 for the fourth consecutive edition running, the pop-up space for the aptly named Hublot Loves Football exhibition is shaped like a pentagon – similar to one of the 12 panels found on a regular football.
There are several football-themed areas where visitors can relive the experience of attending a ‘live’ soccer match.
These include a game where participants get to test their aim and power of their kicks; as well as a photo opportunity to take a snapshot beside the electronic football substitution board that the fourth officials are using at the World Cup games.
There is also a space dedicated to 14 one-of-a-kind football designs for the new ‘Hublot Loves Football’ campaign. Lebanese fashion designer Mira Mikati created them for icons such as Brazilian legend Pelé, French striker Kylian Mbappé, American striker Alex Morgan and English national team manager Gareth Southgate.
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When it’s half time, take a break at the lounge area to find out more about Hublot watches such as the Big Bang Original, Big Bang Unico and the new Big Bang e which all the World Cup match officials are currently wearing at the tournament in Qatar.
Before you leave when the final whistle is blown, remember to strap on a pair of VR goggles and step into the Hublot Loves Football Metaverse Stadium to complete the experience.
“Football is a game that transcends nationalities and cultures. It speaks to everyone and bonds people. We are very proud and happy to partner with Hublot, the first Fine Watchmaking brand in football, to bring this love for a beautiful game to Singapore,” says Michael Tay, Group Managing Director of The Hour Glass.
“Through this exciting pop-up, we hope to engage new audience and welcome them into the world of Hublot Loves Football. We want them to experience the passion we have for the sport as well as for watchmaking with the wide variety of creations that Hublot has. There will be a suitable watch for everyone.”
Visit the Hublot Loves Football pop-up at VivoCity’s Central Court 1 daily until Nov 27 2022
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