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TAG Heuer's Aquaracer reborn

The collector's favourite is back with a new look and personality.

    Published Thu, Apr 8, 2021 · 09:50 PM

    IN 1978, TAG Heuer launched its Heuer Reference 844 to great success as collectors snapped it up, making it one of their long-term favourites from the sporty watch brand. It's time to add to their collection now that it's back - with a bright new look, new materials in seven references and a limited edition.

    In its new guise, the Aquaracer Professional 300, the reincarnated TAG Heuer divers watch is still instantly recognisable by the 12 faceted bezel that epitomises the Aquaracer family. But now, it has been re-designed as a go-anywhere luxury timepiece for work and play as well - and tackle nature's harshest challenges, if the occasion calls for it.

    The Aquaracer Professional 300 boasts upgraded and updated features that include an improved grip for the bezel, which has a scratch-resistant ceramic insert added to it. The bezel's internal tooth profile is re-engineered to make the rotating mechanism smoother, quieter and easier to set.

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