Zenith goes pink for a good cause
For Breast Cancer Awareness Month, Zenith designed a new Chronomaster for a good cause
AS far as conventional wisdom goes, women love pink, and men, not so much.
But this statement remains only partially true nowadays, as there are scores of modern women whose wardrobes are awash in black and other dark hues, while some men today wouldn’t even flinch at the idea of a fuchsia suit.
That said, pink remains the de facto colour of femininity and it will be spotlighted more than ever over the 31 days of October, also known as Breast Cancer Awareness Month.
Globally, men and women supporting this cause will don their pink ribbons, a symbol which has come to stand for breast cancer awareness since 1991.
Making its way into the luxury watch industry, the pink ribbon has also inspired numerous watchmakers to design pink-dialled special editions crafted expressly to help raise funds for breast cancer research, and among the loudest voices in this estimable space is the Zenith watch company.
Last year, the Le Locle manufacture participated in a global charity auction called the Pink Dial Project, joining 19 other brands in putting piece-unique models under the hammer.
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The Cover Girl sent the message loud and clear with a sweet pastel pink dial matched to its iconic 70s tonneau shaped case and iconic ladder-style bracelet.
Pretty in pink
For 2022, Zenith’s fight continues with a new timepiece that is also dressed in cotton candy pink. And the good news for watch connoisseurs is that this time there will be more than just one watch for the entire world.
The Chronomaster Original Pink is a special edition of one of Zenith’s most recognisable icons.
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With its sporty-chic design and heritage-rich, fast-beat El Primero Calibre 3600, it is a must-have for all watch connoisseurs.
But while not a unique piece, this highly exclusive new 38mm model is nonetheless limited – just not in absolute numbers, rather, in production duration, which means eager buyers will have to act fast.
To drive home the message that this watch was created expressly to raise awareness and support for breast cancer awareness, it will only be available for purchase in October, retailing at Zenith stores all around the world, as well as on the Zenith online boutique.
Twenty per cent of the proceeds from the sale of the Zenith Chronomaster Original Pink will go to Susan G Komen, the world’s leading non-profit breast cancer organisation.
Zenith CEO Julien Tornare shared: “Supporting the Susan G Komen foundation, with its rapport and incredible impact, is a partnership of great significance for Zenith. The Chronomaster Original Pink will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years.”
Incidentally, Susan G Komen played a significant role in establishing pink ribbons as the symbol of breast cancer.
In 1990, the organisation was known to hand out pink visors to participants of the Race for the Cure fund-raising events.
That changed to pink ribbons for their New York City race and the rest as they always say, is history.
Says Susan G Komen’s president and CEO, Paula Schneider, about its partnership with Zenith: “Zenith has been an incredible advocate and supporter for the breast cancer community for many years, and when two organizations come together under one shared mission, we can truly be unstoppable. With Zenith’s partnership, creating a world without breast cancer becomes a more achievable reality every day, and we’re beyond grateful for their support.”
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