The History Of Whoo - The Magic Of Cheonyuldan

IMAGINE IF YOU had the magic potion for eternally youthful skin. Imagine if you could bottle it, so every woman in the world could have it. Thanks to the beauty secrets of China's Empress Dowager Cixi and years of research, The History of Whoo has done the near-impossible - creating the catalyst to ethereal skin.

Women know all too well the effects of ageing skin due to the environment or stressful lifestyles - skin blemishes, wrinkles, dullness, loss of elasticity and enlarged pores. But what they need to know is that they don't have to suffer in silence. Thanks to Empress Cixi's beauty routine based on the 'Imperial 6 Energies Formula', The History of Whoo adapted the formula and incorporated it into its signature herbal complex Cheongibidan. By combining Cheongibidan with the sacred ingredient Dendrobium orchid, The History of Whoo developed its brand-new Cheonyuldan range - a ground-breaking, four-product regime which effectively targets four elements (the skin's moisture, radiance, firmness and mind relaxation), keeping your skin in perfect balance.

The Magic Formulas of Cheonyuldan

The History of Whoo was created to provide self-care and cell-regenerating beauty remedies for women while embodying Korean traditions. By using modern technology to interpret the traditional beauty formulas used by empresses from the Eastern Royal Courts, it has developed skincare and make-up lines literally fit for a queen.

Its strength lies in its use of premium Eastern medicinal herbs in its patented and signature herbal complexes that trigger skin cell self-regeneration, for powerful and effective anti-ageing benefits.

The Cheonyuldan skincare range is made up of several herbal formulas including Gongjinbidan Complex (供辰秘丹), which also forms the core of all History of Whoo's products. It is a yin-yang balancing formula comprising six precious Oriental herbs: Deer Antler, Angelica Roots, Cornelian Cherries, Acanthopanax Root Bark, Asparagus Roots and Wild Thyme.

The six herbs combine to improve blood and 'Qi' circulation according to Su Seung Hwa Gang - Empress Cixi's 800-year-old Imperial secret formula which increases 'water' energy while diminishing 'heat' energy in the body. The effects include increased energy flow, yin-yang balance, and clearer and hydrated skin.

Besides Gongjinbidan Complex, there is the Cheongibidan (天气秘丹) Complex, which is a modern interpretation of Cixi's Imperial 6-Energies Control Formula. It is based on the theory that there are six energies that affect ageing - wind, sun, humidity, heat, dryness and cold. Cheongibidan combines Pearl-Shaped Wild Ginseng Roots and Deer Antler Powder to control the six energies and fight the signs of ageing, such as dehydration, wrinkles, blemishes, red patches and severe dryness.

The wild ginseng promotes cell growth and immunity, while deer antler powder improves blood circulation and has superior wound-healing properties.

The real magic of Cheonyuldan, however, is the Dendrobium orchid, with flowers that bloom only between May and June. Only 1gm of concentrate can be extracted from 100gm of flowers, making it highly prized. Its star benefits include hydrating skin and preventing flakiness; activating the skin's collagen synthesis; improving the skin's resilience with anti-inflammatory effect; and firming and lifting sagging skin.

Dendrobium orchids symbolise the grace of a queen, which perfectly suited Empress Dowager Cixi, and the modern woman who deserves to feel like one.

THE CHEONYULDAN SKINCARE RANGE

Cheonyuldan Ultimate Rejuvenating Balancer (150ml / S$180) - Nourishing and moisturising toner to clarify, firm and bring radiance to the skin.

Cheonyuldan Ultimate Rejuvenating Emulsion (110ml / S$206) - An essential lotion with superior hydration and nourishing finish that creates a smooth barrier for absolute skin texture.

Cheonyuldan Ultimate Regenerating Essence (40ml / S$450) - A silky-smooth ampoule essence that penetrates quickly into deeper layers of skin for a dewy, firm and smooth finish.

Cheonyuldan Ultimate Regeneration Cream (60ml / S$580) - A sophisticated nourishing soft cream that melts onto the skin to create a supple, firm and radiant barrier.

Cheonyuldan Ultimate Rejuvenating 2pc Special Set (S$386) - A two-piece special set comprising Cheonyuldan Ultimate Rejuvenating Balance (150ml & 25ml), Emulsion (110ml & 25ml), Ultimate Regenerating Essence (8ml) and Ultimate Regeneration Cream (10ml).

The Cheonyuldan line is available at all The History of Whoo counters in TANGS at Tang Plaza and VivoCity, and at Takashimaya Department Store.

SPECIAL FOR WEEKEND READERS

Purchase Cheonyuldan Ultimate Regenerating Cream (S$580) and receive a FREE Harmony Jewel Roller (worth S$155) and a Cheonyuldan four-piece kit (worth S$263).

Quote "The BusinessTimes" at any Whoo counter at TAKASHIMAYA, TANGS at Tang Plaza or TANGS VivoCity to receive a three-day supply of its Best Seller Essences.