What's Up This Week

Peak of luxury

WHEN The Peak first began thinking about its revamp, it thought about the values that it wanted to represent. For 36 years, it's been chronicling the success stories of the region's movers and shakers and documenting the finer things in life.

And something the brand realised was that the definition of the finer things in life has evolved. More and more luxury companies are increasingly embracing conscious capitalism, a values-based business strategy that seeks to benefit the people, planet and profits.