Why did Lambo give Marvel a Huracán to destroy in Doctor Strange?

IN the latest Marvel Comics film, Doctor Strange, the titular character is a wealthy neurosurgeon who loses the use of his hands in a car crash and who, in his quest to regain their function, gains the mystical powers that make him a superhero. The crash is therefore a key plot point. And thus an important product placement opportunity.

The Agents of S.H.I.E.L.D. have their Acuras, Iron Man has his Audi R8. So what does Steven Vincent Strange (Benedict Cumberbatch) drive during his harrowing and life-altering wreck? A 10-cylinder, wedge-shaped, screaming hunk of menace: the US$237,250 Lamborghini Huracán LP610-4.

"I do believe that there are a lot of characteristics of Doctor Strange that are connected with the Lamborghini philosophy," says Lamborghini's chief executive officer, Stefano Domenicali.