Why no-brand label Muji is a cult favourite
An ongoing exhibition shows how less is more for this Japanese hit
Tay Suan Chiang
TAKE a look around your home or workspace, and chances are you might have an item or two or even more from Japanese brand Muji.
But what is it that makes its products so popular, despite not having any labels on them? Fans will say it is precisely that - a no-frills look that yet looks stylish, rather than cheap. After all, Mujirushi Ryohin, or Muji in Japanese, translates as “no-brand, quality goods”.
The brand first started in 1980, with 40 products including tinned sliced mushrooms and a toothbrush set. Even back then, the products and its packaging were simply designed.
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