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Wider release for The Life of Pablo - 400m streams later

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Published Sun, Apr 3, 2016 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    New York

    WHAT makes a successful album in 2016? A No 1 debut on the Billboard chart? Steady play across streaming services? A hit radio single or a viral music video?

    For more than six weeks, Kanye West's The Life of Pablo (Def Jam) has managed to achieve a level of online and cultural ubiquity, despite having none of the above.

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