Riding on the digital wave

These days, disruption and innovation seem to be the buzzwords. As firms in Singapore continue to grapple with the rapid changes in technology, companies such as Hashmeta and Cactoz have been embracing the digital landscape and the opportunities that it brings to businesses here

CAPTURING ONLINE MINDSHARE

DIGITAL marketing has been gaining prominence in the last decade, but it is only in recent years that small and medium-sized enterprises (SMEs) are recognising its immense potential. But being able to successfully harness it to propel one's business is a different matter altogether. This is where digital marketing solutions firm Hashmeta comes in.

Started in 2012 by three co-founders, it was born out of a vision to help businesses capture mindshare in an online world where information overload is a real challenge. Even its unique name reflects its focus on digital: "Hash" is from hashtag, and "meta" refers to meta tag - a short line of code that helps…