Hesitant steps in a quiet place

TWO new suburban condo projects launched over the holiday weekend to mixed results. CapitaLand sold 323 units or 88 per cent of its 368-unit J’den project in Jurong. That makes it the year’s best-selling launch (so far, with about six weeks to go till the end of the year), and at an average price of S$2,451 per square foot that sets a high-water mark for the suburban location.

Hyperlocal factors helped. J’den, a redevelopment of the JCube mall, is the first new condo in the area in a long while. It stands close to the very busy Jurong East train interchange and the upcoming Jurong Lake District. 

Over the same weekend, Hillock Green at Lentor Central, moved 27 per cent of its 474 units. The 131 Hillock Green units sold were priced at an average of S$2,108 psf, more or less matching two earlier launches in the Lentor Hills neighbourhood. Lentor Hills Residences, which was marketed in July, has so far sold 70 per cent of its 498 units at an average S$2,084 psf. The first launch in the area, Lentor Modern, came to market in September 2022 and has sold close to 95 per cent of its 605 units at an average S$2,101 psf.