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‘10% is nothing’: Singapore firms with US dealings soldier on, scale up despite Trump tariffs

Home-grown companies say the American market is as attractive as ever, even with import duties hurting margins

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Young Zhan Heng

Young Zhan Heng

Published Fri, May 15, 2026 · 02:00 PM
    • Singapore businesses continue to eye the United States' large talent pool, robust venture capital ecosystem and mature consumer base.
    • Singapore businesses continue to eye the United States' large talent pool, robust venture capital ecosystem and mature consumer base. GRAPHIC: HYRIE RAHMAT, BT; WITH AI ASSISTANCE

    [SAN FRANCISCO] For Singapore businesses, the allure of the United States has long been clear, whether as a destination for expansion or simply for exports.

    The country’s large talent pool and robust venture capital ecosystem make it attractive for startup founders and companies looking to go abroad. Exporters, meanwhile, may eye its mature consumer base, which has deep pockets.

    But when US President Donald Trump slapped tariffs on the country’s trading partners last April, America lost some of its shine.

    BrunchUS-Singapore relationsSingaporeTradeexportsTechnologyConsumer goodsMedical devicesEnterprise SG

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