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In 2025, global businesses must be ready for a new payments ecosystem

    • The ability to offer diverse, seamless payment experiences is no longer a competitive advantage – it is a necessity, particularly for businesses looking to capture international markets.
    • The ability to offer diverse, seamless payment experiences is no longer a competitive advantage – it is a necessity, particularly for businesses looking to capture international markets. PHOTO: PEXELS
    Published Tue, Dec 31, 2024 · 05:00 AM

    RECENTLY, e-commerce giant Taobao made headlines with its announcement that it would offer more payment options, including WeChat Pay, for Chinese shoppers. This integration of previously siloed competitive payment methods is not just a response to regulatory pressure – it reflects growing demand from consumers for flexibility and choice at the checkout.

    As consumer expectations evolve, businesses across industries face a stark reality: The ability to offer diverse, seamless payment experiences is no longer a competitive advantage – it is a necessity, particularly for businesses looking to capture international markets.

    Despite the clear market signals, many companies remain hesitant to meet customer demand due to the complexity of their payment infrastructures and the resources required to make change. But in delaying the inevitable, the opportunity cost of inaction is growing.

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