AI’s path to profits is being driven by consumers

MARKETS naturally see through the lens of businesses. When tech stocks took a dive last month on concerns of an “AI winter”, investors were egged on by a study showing 95 per cent of corporate artificial intelligence (AI) pilot programmes failed to deliver gains in productivity or profit, making all this expensive AI start to look a little useless.

Consumers would beg to differ.

While businesses grapple with how best to plug generative AI tools into their systems – as they’ve naturally done with every other tech wave in history, from personal computers to smartphones to social media – individuals have been embracing the technology.