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The all-seeing pen that feeds our need for motivation

We are obsessed with self-quantification in everything from running to handwriting, but Kokuyo’s gadget goes beyond that

    • Japanese adults are turning to a self-measuring pen to proivde a powerful motivational jolt in their lives.
    • Japanese adults are turning to a self-measuring pen to proivde a powerful motivational jolt in their lives. ILLUSTRATION: PIXABAY
    Published Fri, Jun 6, 2025 · 10:00 AM

    AT THE end of a recent Sunday morning run, my companion disgorged a howl of primal rage into the glorious, blossom-kissed Tokyo sky. 

    He had forgotten, 10 hard kilometres earlier, to hit start on his Strava running app. Our exertions, he mourned, were wasted; the accomplishment hollow; the experience lost like tears in rain. Truly, as Socrates nearly said, the un-Strava-ed life is not worth living.

    My friend’s fury is of our times. The cocktail of tech, social media and human competitiveness awakens an obsessive, constant hunger for self-quantification. Particularly where some sort of effort is involved. Measurement is meaning, and we are all trying to feed our step-count rings to get it.

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