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Amazon’s AI stores seemed too magical – and they were

The 1,000 contractors in India working on the company’s Just Walk Out technology offer a stark reminder that AI isn’t always what it seems

Parmy Olson
Published Fri, Apr 5, 2024 · 05:00 AM

THERE’S a grey area in artificial intelligence (AI) filled with millions of humans who work in secret: they’re often hired to train algorithms but end up operating much of their work instead.

These crucial workers took the spotlight this week, when The Information reported that Amazon’s Just Walk Out technology, which allowed customers to grab grocery items from a shelf and walk out of the store, was being phased out of its grocery stores.

It partially relied on more than 1,000 people in India, who were watching and labelling videos to make sure the checkouts were accurate.

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