Apple’s sustainability show cannot hide that bottom line is at the heart of its initiatives
Companies with thriving, carbon-neutral businesses will gain a competitive advantage in tapping capital
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Ben Paul
APPLE launched some interesting iterations of its products at its Wonderlust event last week – including iPhones sporting more advanced chips, better cameras and titanium body shells; and Apple Watches that users can control by tapping their thumbs and index fingers together.
But the company also managed to grab everyone’s attention with a skit extolling its sustainability initiatives.
The five-minute-long parody depicts Apple chief executive Tim Cook and his team timidly providing updates on the company’s stated aim of reducing its carbon footprint to zero by 2030 to a brusque and impatient Mother Nature played by Octavia Spencer – who won an Oscar for best supporting actress in the film The Help.
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