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Aunt AI-gony will see you now

Chatbots are no longer just productivity tools – they’re becoming part of how we process our inner lives

    • AI companion apps such as Talkie are expected to reach US$120 million in market size this year.
    • AI companion apps such as Talkie are expected to reach US$120 million in market size this year. PHOTO: BLOOMBERG
    Joyce Hooi
    Published Tue, Sep 23, 2025 · 07:00 AM

    EVERY time I want to make someone squirm (which is all the time), I ask them how often they’re using ChatGPT these days. I am no statistician, but I believe that the length of the pause that ensues before an answer is given correlates with how much labour that person is outsourcing to the artificial intelligence (AI) chatbot. 

    So, imagine my surprise to learn from an OpenAI study that as at June this year, 70 per cent of ChatGPT use was of a “non-work” nature, up from 53 per cent the year before. 

    The study, which analysed 1.5 million conversations, included usage behaviour from only consumer, not business, plans. That’s a minor detail; it is safe to assume that enterprise usage is overwhelmingly work-related.  

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