Beyond price: How South-east Asian fashion can win on trust and transparency
Intensified competition and green regulation mean brands must engage consumers in new ways
THE South-east Asian fashion sector is projected to reach US$57.5 billion by 2027, and is set to outpace the rest of the Asia-Pacific region by 2031. This development offers an immense growth opportunity for brands in this region. However, this promising trajectory is not without its complexities.
On the one hand, intensified competition from the aggressive expansion of Chinese fashion brands means South-east Asian players must pivot from competing on price to other strategic levers, such as technological innovation.
On the other hand, the global apparel waste crisis is escalating, with an estimated 92 million tonnes of textiles headed for landfills. South-east Asia’s booming fashion sector will inadvertently contribute to this problem, and there will be an expectation for these brands to act on reducing their negative impact.
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