THE BROAD VIEW
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To boldly go: redefining jobs and expertise in the AI era

The technology is clarifying what matters most about human work

    • As AI automates routine cognitive work, the work that remains is decisively human: that of making judgment calls and having the emotional intelligence to handle difficult clients, for example.
    • As AI automates routine cognitive work, the work that remains is decisively human: that of making judgment calls and having the emotional intelligence to handle difficult clients, for example. PHOTO: BT FILE
    Published Sat, Feb 28, 2026 · 07:00 AM

    WE FIND it unproductive to be pulled between utopian visions of artificial intelligence (AI)-driven efficiency and dystopian fears of mass unemployment.

    What we observe is more interesting: AI is revealing what was always most valuable about human work – and it isn’t what most of us were trained to sell.

    AI can now draft reports, write code and analyse data – the bedrock of modern jobs. If your value comes from recalling and synthesising information, that value is falling fast.