Brand reputations are at stake as AI turns audiences into fact-checkers
Stakeholders have acquired new tools to resist persuasion and pursue verification instead
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THERE is a conversation happening in most communications briefings right now about how to use artificial intelligence to produce content faster, distribute it more efficiently and measure its impact more precisely.
It is a reasonable conversation, but it is also the wrong focus.
The more consequential shift is not what AI does for communicators, but what it does to the audiences we are trying to reach.
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