Brand reputations are at stake as AI turns audiences into fact-checkers
Stakeholders have acquired new tools to resist persuasion and pursue verification instead
Add BT as a preferred source
THERE is a conversation happening in most communications briefings right now about how to use artificial intelligence to produce content faster, distribute it more efficiently and measure its impact more precisely.
It is a reasonable conversation, but it is also the wrong focus.
The more consequential shift is not what AI does for communicators, but what it does to the audiences we are trying to reach.
TRENDING NOW
When every phone becomes a satellite phone, what happens to Asia’s telcos?
Koh Brothers Eco Engineering faces up to S$57.6 million in potential liabilities from legal disputes
Too little, too late? Manila’s billion-dollar bid to ignite its sputtering EV industry
DayOne secures S$530 million green loan from DBS, OCBC and UOB for Singapore data centre
