BT Podcasts set to grow reach and revenue with new facilities, expanded team
The paper’s podcast editor reflects on why she leapt into the field and what the medium can bring to newsrooms
Add BT as a preferred sourceClaressa Monteiro
WHEN I announced to my then boss, the general manager of SPH Radio, that I had applied for and landed a role at The Business Times (BT) as their first dedicated podcast editor, I didn’t have a ready answer to his obvious follow-up: why?
I could have been flippant and called it a mid-career switch. It was, after all, the big buzz phrase at the time. Or perhaps I could have channelled Dilbert and said something about leveraging synergies. Instead, what I did find myself saying was: A new mountain to climb.
But why move from a live broadcast environment, with all its excitement and synchronised urgency, to the production of podcasts?
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