The Business Times
business-time-50
BRUNCH
·
SUBSCRIBERS

C-suite on demand: Is Singapore ready to embrace fractional work?

The gig economy has reached the top levels of organisations, with executives – known as ‘fractional leaders’ – offering their expertise without full-time costs. Is this the future of jobs?

Summarise
google-preferred-sourceAdd BT as a preferred source
Paige Lim

Paige Lim

Published Fri, Jun 20, 2025 · 02:00 PM
    • From left: Fractional chief marketing officer David Lim, fractional chief HR officer Susan Chen, and fractional chief of staff Mark Mullinix.
    • From left: Fractional chief marketing officer David Lim, fractional chief HR officer Susan Chen, and fractional chief of staff Mark Mullinix. PHOTOS: TAY CHU YI, BT; DR SUSAN CHEN; MARK MULLINIX

    [SINGAPORE] In October 2022, marketing executive David Lim was laid off by his employer HappyFresh, a Jakarta-headquartered online grocery platform that was an early casualty of South-east Asia’s funding winter.

    Lim, who was a senior vice-president of marketing and managing director based in Indonesia, returned to Singapore to figure out his next career move.

    Despite offers of a full-time position as chief marketing officer (CMO), he turned them down in favour of a more unconventional route.

    BrunchC-SuiteGig economySingapore manpowerSingapore jobsJobs and skillsEmploymentLabour MarketSingapore SMEsStartupsConsulting

    TRENDING NOW

    The CSRC is leading the effort, along with the National Financial Regulatory Administration, which handles consumer protection and supervises banks.

    Why China is tightening controls on overseas stock trading

    US President Donald Trump with President Xi Jinping after a visit to Zhongnanhai Garden in Beijing, on May 15.

    Xi Jinping has just rewritten the rules of US-China rivalry

    Always one to walk the talk, DBS CEO Tan Su Shan has her personal AI agent that checks and serves up to her the latest news on banking.

    ‘Even a CEO’s job can be replaced by AI’: DBS CEO Tan Su Shan bets big on agentic AI

    Set up by Nichol Ng and her brother, FoodXervices traces its roots to 1934 with the business their grandfather started.

    ‘Whole deck of cards just toppled’: FoodXervices’ Nichol Ng on how a 92-year-old family business unravelled – and what’s next

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More