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Botched Ntegrator to Watches.com name change is just the tip of the iceberg in its remaking journey

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Anita Gabriel

Anita Gabriel

Published Tue, Feb 14, 2023 · 05:50 AM
    • Questions over a string of corporate actions and a probe by Hong Kong customs into a luxury watch subsidiary cast doubts over the prospects of Catalist-listed Watches.com.
    • Questions over a string of corporate actions and a probe by Hong Kong customs into a luxury watch subsidiary cast doubts over the prospects of Catalist-listed Watches.com. PHOTO: PIXABAY

    THE decision by Catalist-listed Watches.com to revert to its former name of Ntegrator barely a year after it switched things up should serve as a reminder of why companies should take their time rebooting.

    In May last year, Ntegrator International – a communications network specialist and systems integrator – started calling itself Watches.com after it received the nod from shareholders for a name change and a diversification agenda.

    According to the company, the new name would better reflect its new business direction and enhance its branding as it moved into the omnichannel retailing of watches.

    Watches.comHock Lock Siew

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