Bright future for the Dark Continent

AFRICA is a huge continent, comprising 55 countries, an even larger number of ecologies, and too many languages and cultures to count. It has roughly the same surface area as that of the moon, and places such as China, the USA, India, Western Europe, Japan and a few more will all fit into Africa, with a bit of land to spare.

When one talks about Africa, a lot of people are reminded of the stereotype of a dark and dangerous continent where you enter at your own risk. The reality is that Africa has so much to offer those who have gone to the trouble of getting to know it. Kellogg's very recent acquisition of 50 per cent of Multipro, a (Singapore- based) Tolaram Group subsidiary in Nigeria, is a very clear indication that there are companies that have come to realise that Africa presents a lot more than meets the eye. Having said that, one also needs to remember there are dangers too.

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