CONSUMER goods giant Procter & Gamble (P&G) was recently recognised as Singapore's most attractive employer at the 2015 Randstad Awards. Changi Airport Group and Shell placed second and third respectively, while OCBC nabbed the most attractive employer in the Banking & Financial Services sector.

So, what makes these companies so appealing and how do they develop a winning employer brand that sets them apart from the rest?

Whether you're a small-business owner, managing director of a medium-sized enterprise or the chief executive of a global corporation, employer branding is a powerful business tool. Having a strong employer brand is the key to setting your business apart from your competition, strengthening your employer value proposition, and ultimately developing high calibre talent to drive your organisation forward.