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Building a stronger S'pore Inc

Leverage the Singapore brand to help more homegrown companies to go global.

Published Wed, Feb 11, 2015 · 09:50 PM
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THE rapid growth of Singapore over the past 50 years has led the nation to punch far above its weight and earn a global reputation for economic success and strong governance. This Singapore "brand" has come to represent trustworthiness, economic success and reliability for business people around the world - "Asia for Beginners", as some have put it.

Yet even as the national brand thrives, brands of Singapore companies have not fared as well. Indeed, only two Singapore brands - Singapore Airlines and DBS - were named among the world's top 500 global brands in 2014. In contrast, China had 32 such brands, and Japan had 40.

Along with offering a superb opportunity to celebrate the nation's success, the year of Singapore's 50th birthday can also be a time for programmes to recognise successful local companies. At 50, we want to inspire the next generation of Singapore busine…

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