Businesses can grow and thrive, even as countries look inwards

NOW more than ever, political and social dynamics impact business. From the 24-hour a day, seven day-a-week news cycle to politicians campaigning (and even governing) in tweets, business leaders must take into account both the words and actions of government in developing their business strategy.

While politicians may now speak more often in sound bites, it is a mistake to think leaders govern that way.

The language of politicians might be simpler now with the widespread use of Twitter and Facebook. However, incorporating public policy into business decisions is more complicated.