Businesses, what are your 2021 New Year resolutions?

THERE were moments during 2020 when I thought the year might never end. Then there were days where I worried it might end too soon. Yet here we are, and it is time for farewell and a look forward.

While waiting for Covid-19 jabs to poke a hole in social distancing, many of us pledge to uphold a list of New Year resolutions. Even in regular times, solemnly vowing to swim 50 laps each morning or picking up multiple new languages by next December feels a bit ambitious. At the turn of this year, demanding momentous self-edification from ourselves feels almost unfair. Suffice that we act in a friendly and fair way towards our fellow humans. Yet what about businesses? Could companies try their hand at this age-old best practice?

They should. 2021 should be a rebound year not only for profits but also for commitments.