Can new carrier bring mojo back to M'sia aviation?

UPSTART firms rarely evoke confidence, particularly in the aviation scene that's bursting with competition from established players and riddled with overcapacity.

So it is with deep scepticism that observers greet the news of the emergence of flymojo - a newly-created airline endorsed by the Malaysian government, owned privately by Malaysians and in partnership with Montreal-based Bombardier.

"Let's just say that I'm very sceptical with the business model and especially the choice of aircraft," says Endau Analytics analyst Shukor Yusof.