The Business Times
business-time-50
OFF THE RECORD
·
SUBSCRIBERS

Can old dogs learn new tricks? A look at BT’s journey to attract Gen Zs

google-preferred-sourceAdd BT as a preferred source
Vivien Shiao

Vivien Shiao

Published Mon, Sep 18, 2023 · 05:00 AM
    • The extended Thrive team at their recent event at the Singapore Exchange on learning how to invest. The most pressing challenge now is to expand the team’s capacity, especially in event outreach and video content.
    • The extended Thrive team at their recent event at the Singapore Exchange on learning how to invest. The most pressing challenge now is to expand the team’s capacity, especially in event outreach and video content. PHOTO: THRIVE BY BT

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    WHEN my former colleagues first came knocking on my door to get me to take on a new role in The Business Times (BT) less than a year ago, I was intrigued but sceptical.

    They were looking for an editor for Thrive, BT’s young audience initiative.

    It would be a stretch to say that their spiel was particularly compelling. The original team had all but left. It was a new product dependent on funding. The scene was saturated.

    Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.

    ThriveGen ZOff the recordSpotlight

    Copyright SPH Media. All rights reserved.

    Reuse this contentFeedback

    TRENDING NOW

    Malaysia Madani, or Civil Malaysia, is Prime Minister Anwar Ibrahim's slogan encapsulating positive values (such as humanity and strong governance) that would shape policy direction. But the "corporate mafia" claims have now cast the spotlight on governance credibility.

    From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?

    The fourth Amity Circle retreat was hosted by Temasek Foundation from Apr 8 to 10 in Hanoi.

    Middle East-linked energy supply shocks put Asean Power Grid back in focus

    Chinese Foreign Minister Wang Yi stopped short of explicitly naming the US or Israel as aggressors, a telling omission from a country that otherwise speaks with little diplomatic timidity.

    Beijing’s calculated silence on the Iran war 

    DPM Gan Kim Yong said the question is not whether shocks will occur in future, but whether Singapore's systems are able to absorb them, and continue to function.

    DPM Gan warns of 3 structural shifts to the global system that will bring greater challenges – and opportunities

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More