Can old dogs learn new tricks? A look at BT’s journey to attract Gen Zs

WHEN my former colleagues first came knocking on my door to get me to take on a new role in The Business Times (BT) less than a year ago, I was intrigued but sceptical.

They were looking for an editor for Thrive, BT’s young audience initiative.

It would be a stretch to say that their spiel was particularly compelling. The original team had all but left. It was a new product dependent on funding. The scene was saturated.