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Can old dogs learn new tricks? A look at BT’s journey to attract Gen Zs

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Vivien Shiao

Vivien Shiao

Published Mon, Sep 18, 2023 · 05:00 AM
    • The extended Thrive team at their recent event at the Singapore Exchange on learning how to invest. The most pressing challenge now is to expand the team’s capacity, especially in event outreach and video content.
    • The extended Thrive team at their recent event at the Singapore Exchange on learning how to invest. The most pressing challenge now is to expand the team’s capacity, especially in event outreach and video content. PHOTO: THRIVE BY BT

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    WHEN my former colleagues first came knocking on my door to get me to take on a new role in The Business Times (BT) less than a year ago, I was intrigued but sceptical.

    They were looking for an editor for Thrive, BT’s young audience initiative.

    It would be a stretch to say that their spiel was particularly compelling. The original team had all but left. It was a new product dependent on funding. The scene was saturated.

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