Companies' flight from Moscow sets some hard precedents

"COMPANIES should not rush (to change strategy) based on a collective craziness scenario, and focus on a long-term view. 'Let the storm pass', and keep the balance."

That was the verdict of a group of young executives during a private webinar on strategy I took part in last week for a European multinational.

Sometimes, though, "collective craziness" is hard to resist. It may not even be crazy. As webinar participants were discussing when, whether, or how to change strategic course, companies were scrambling out of Russia and Belarus in response to Vladimir Putin's invasion of Ukraine.