Covid-19: Building a digital bridge to the new normal
A look at six key areas in which execs can refine their digital roadmap to put themselves in a stronger position for the long term.
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AS THE Covid-19 pandemic disrupts nearly every aspect of life, enterprises are turning to digital technology and analytics to help them weather the crisis and prepare for new ways of operating and serving customers once we reach the other side.
People are shutting in and businesses are shutting off in response to the pandemic. That has sparked a sudden economic shift from physical to digital. This is true both for interactions with consumers (online marketing and sales channels, digital products) and for the way companies operate (remote working). In Italy, for instance, the lockdown has significantly boosted online shopping, with many people making digital purchases for the first time. Meanwhile, app-enabled food and grocery delivery services across Asia are experiencing an unprecedented surge in demand, and some ride-hailing companies and taxi services have pivoted drivers to deliver food and other items.
Beyond the immediate fallout of the crisis, it has become clear that some of these shifts are here to stay: Covid-19 is radically accelerating the digital future.
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