Covid-19 will change the way people shop
Even after economy rebounds, consumers can experience 'economic scarring' lasting far longer than the recession, benefiting discount retailers and value-oriented brands.
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AS THE Covid-19 pandemic continues, retailers and brands face a daunting multitude of short-term challenges around health and safety, supply chain, labour force, cash flow, consumer demand and marketing.
Yet, successfully navigating these issues alone will not assure a bright future. That is because once we get through this pandemic - and we will get through it - we will emerge in a very different world from the one we left, prior to the outbreak.
What will that new landscape mean for brands and retailers the world over?
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