Data analytics - breathing new life into Singapore's gloomy retail scene
Add BT as a preferred sourceAN EVER-CHANGING economy, volatile retail sales and growing vacancies in shopping malls - all this seems to spell trouble for the local retail scene, but there is light at the end of the hardship tunnel.
In today's digital age, the effective use of technology and data has become a disruptor for businesses and this very trend is set to be a game changer for the retail industry. While omnichannel retailing has been a buzzword in recent years, the importance of understanding customers and what they want is now at the forefront more than ever before.
By gaining meaningful insights into customer preferences and delivering a truly integrated and seamless shopping experience, there is an opportunity for retail businesses to gain footing once again and re-establish consumer interest. Here's how retailers can leverage advanced technology and data analytics to translate their existing business information into profits:
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