The digital CFO is a new age trapeze artist who manages a balancing act

OVER the last decade, the chief financial officer's job has become increasingly complex due to the rapid adoption of different digital technologies and the inherently global nature of the business. Once we add to this the multitude of uncertainties on a macro-economic level worldwide - such as China-US trade tensions or Brexit - it becomes clear that today's CFOs face more challenges than ever. To succeed, they need to rethink what their job is and how they are perceived by others in the business.

REIMAGINING THE FINANCIAL WORKFORCE

The CFO and the finance team are reinventing their roles by embracing the latest digital technology innovations and exploiting data. These technologies have helped the CFO shift focus from what has happened and why, to what will happen next and how it can be influenced.