Do your customers think your product is worth the wait?
While there are some who argue that it heightens anticipation, most will just be turned off. However, there are ways to turn this around.
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IT SEEMS as if queuing is almost part of the Singapore culture - we're happy to queue for things we know will be worth the wait.
When McDonald's first launched its Hello Kitty collection as part of its meal offering in early 2000, long queues were a common sight. Even after more than a decade, the frenzy continues. According to news reports, queues would start in the wee hours of the morning at McDonald's outlets following the announcement of the launch of a new Hello Kitty collection, with the lines growing to number in the hundreds in a few hours.
Last year, two local hawker stalls became overnight sensations after Michelin Guide Singapore announced that they had each been awarded a Michelin star. The announcement was soon followed by long lines and a great deal of buzz surrounding the stalls.
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