Earth Day: How corporate leaders can break through the inertia 

Andrew Delios

Earth Day, which falls on 22 April, reminds us of the need to protect our planet.

For decades, there have been calls to fix environmental problems. Some steps had been made. For example, some businesses subscribe to the triple bottom line concept, first coined in 1994 to place equal focus on profit, people and the planet, instead of profit alone. Some business leaders integrate sustainability into their strategy. Paul Polman, the former CEO of Unilever, ditched the chase of short-term gains to pursue long-term growth, while aiming for a positive social impact and a reduced environmental impact.