The fitness industry is in cardiac arrest

THE fitness industry is undoubtedly experiencing a revolution. If the closure of major international fitness clubs in recent years is any indication, the relevance of costly commitment-reliant fitness businesses is fast diminishing.

Most tellingly, a Singapore-owned business, the True Group fitness and wellness chain, has announced the closure of its regional centres. With close to 50,000 Singapore members uncertain about the future of their paid memberships, the viability of the current rigid pricing structure in the fitness and wellness industry has never been in greater limbo.

FREEDOM IN FITNESS!