Going digital with a clear destination
Companies are told to digitalise or risk getting left behind, but the precept may be unclear for those eager to act.
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MUCH has been said - by analysts, consultancies and the media - about the "digital revolution" and its impact on business, but little is heard from the workplace, from business managers grappling with the new realities brought about by digital on a day-to-day basis. To uncover the truths we initiated a study to examine the reality of digital in today's workplace. Our aim was to understand the implication of digital technologies for companies, how it is being incorporated into organisations, what managers and their boards expect of digital, and how it is truly changing the way business is conducted.
The findings, published in the report The Real Impact of Digital - As Seen From the "Virtual Coalface", were surprising and challenged our own perceptions.
Of the 1,160 people surveyed - managers, executives and board members from a broad range of organisations, industries, functions and regions - all were engaged in digital initiatives.
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