Greenwashing by association – the new threat facing corporates
Companies need to realise they can be accused of greenwashing even if they do not make false or misleading green claims
YOU may be familiar with the term “guilty by association”, but how much do you know about “greenwashing by association”? The latter is a new concept, but a growing threat that companies cannot afford to ignore.
The fundamentals of both are similar. Someone “guilty by association” is thought to be guilty of a crime not because of any direct evidence against him, but because of his association with a known offender.
For a company, greenwashing by association happens when the company is seen or known to be associated with a party that is guilty of greenwashing.
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