Harnessing the potential of video surveillance to drive business growth

VIDEO surveillance - what was once most commonly used to record empty spaces or a closed door - is now much more than that. Today, technological advances are transforming the notion of "surveillance" in a wide range of businesses, including retail, grocery chains, banks and more. Beyond simple building protection, surveillance technology is now integrated with video analytics software to drive business growth.

As Singapore gears up to be the world's first Smart Nation, the future is technology. One such example is the untapped potential of video in various industries, beyond the basic security functions. From heat mapping to improve retail store layouts and shorten checkout lines to doctors seeing patients in the comfort of their own homes to identifying and grooming the next Joseph Schooling, the possibilities are endless. Here are some alternative uses of video that bring us closer to Singapore's dream of becoming a Smart Nation.

Levelling the playing field in retail