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This headline has 13 words. How much did you expect it to say?

The challenge of balancing completeness and brevity feels, at times, impossible

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Joan Ng

Joan Ng

Published Mon, Jun 5, 2023 · 05:50 AM
    • News consumption today means scrolling through social media feeds. Readers click only if something catches their attention.
    • News consumption today means scrolling through social media feeds. Readers click only if something catches their attention. PHOTO: PIXABAY

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    LAST month, a clarification appeared in the pages of The Straits Times for an article with the headline: “Fall in motorcycle COE prices shows market working as intended: Iswaran”.

    The headline had paraphrased a comment made by Transport Minister S Iswaran in the context of a recent fall in certificate of entitlement prices.

    Except, Iswaran wanted it on record that he had not used the word “fall”. Instead, he had used the word “correction”.

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