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How European and Asian firms grow

The globalisation strategies for Asian family firms differ greatly from their Western counterparts.

Published Fri, Mar 4, 2016 · 09:50 PM

    ASIAN family firms are becoming increasingly prominent players in global markets, but their strategies for globalisation differ greatly from those of their Western counterparts.

    Will they meet in head-on competition, and, if they do, how can they win?

    Sectors such as maritime services are replete with family-run firms the world over. Depending on where they are from, there are immense differences in how firms compete.

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