How to play the crisis communications game

CRISIS management lessons are all around us. However, one of the most effective crisis communications approaches in recent times are the steps taken by the Singapore government in the handling of Covid-19.

Every photographer is aware of the "Golden Hour", the period just after sunrise or just before sunset, when everything the sunlight touches looks beautiful.

There is a golden hour in crisis communications as well, when organisations, irrespective of their size, can disseminate crucial information about an incident, and prevent it from becoming a full-blown crisis. With the advent of social media and messaging platforms, that golden hour is reduced to minutes, so responding quickly is of utmost essence.