Making the most of the social media opportunity

OVER the last decade, Singapore has cemented its place as one of the world's leading social media societies, with more than three times the number of users per capita than the global average. As the use of social media has become more pervasive, its influence has spread far beyond social sharing to become one of the most important new ways for businesses to reach and engage with a potential audience of millions.

Social media is also having a profound influence over the way businesses and their products are perceived. According to recent research, one in two Singaporeans use social media to make a purchase decision - searching product reviews, user experiences and comments through social media before buying.

Taking a social focus