Mitigating associated risks from using artificial intelligence

ARTIFICIAL intelligence is arguably the next game-changer for businesses.

Current developments in machine learning will make analytics part of the C-suite strategic decision-making process, and it is only a matter of time that there will be machines with the ability to reason and learn. We even foresee a day when machines work autonomously within prescribed scopes.

In 2016, a global retail brand started using an AI platform to do its digital marketing globally and found that it more than tripled its ROI and increased its customer base by 30 per cent.