Opening Singapore's doors to the world

THE concept of a sharing economy is not new, especially to Singaporeans. Back in the day, the older generations were ambassadors of the "kampung spirit". They opened their homes to share their food, culture and life experiences. In more recent times, Singapore has seen the same communal spirit being revitalised through home sharing. I just experienced this "kampung spirit" after spending time in this very special land.

While the traditional accommodation sector continues to do well, and major tourist destinations continue to thrive, today's travellers are also looking for an authentic experience that allows them to live like a local in a city they've never been to before - and get more than just a place to stay. That is especially the case in a city like Singapore that offers so much when it comes to its people, its culture and its traditions.

Tourism is one of the pillars of Singapore's growth and it is inspiring to see how much pride Singaporeans take in sharing their culture with the world. Home sharing helps grow and diversify tourism, spreading benefits to communities and local business outside of tourist hotspots. Around the world, 74 per cent of Airbnb are properties outside of tourist hotspots, allowing travellers to live like a local in specific neighbourhoods. In Singapore, that means eclectic, vibrant places such as Tiong Bahru, Holland Village and Siglap.